How to Celebrate Spooky Season in Style

As the fall season begins, the air becomes more chilling and Halloween creeps in on us so does the opportunity to engage with your community, showcase your properties, and promote your brand image. From festive decor to trick-or-treating and pumpkin carving contests join us as we explore some unique ways to embrace, and celebrate, spooky season in style for your business.

Partner with Local Businesses

Real estate isn’t just about buying and selling properties; it’s about fostering connections within your community. One way to do this is by partnering with local businesses. Whether it be with your local coffee shop that recently released their homemade pumpkin-spice latte recipe, or a local bakery with fresh apple cider donuts, consider teaming up to create a “Haunted Coffee Crawl” where participants can visit your office while enjoying spooky-themed beverages or snacks.

This will not only help boost your local presence, but also enhance your brand’s image as a community-centric real estate company. This also allows for the opportunity for cross promotion of businesses through social media and content sharing.

Take Engel & Völkers NYC for example, who over the years has participated with the local Business Improvement District in Trick or Treat East Midtown for Halloween.

“Real estate plays a vital role in our lives, and as trusted advisors, it’s crucial that we become deeply ingrained in the vibrant communities where we reside and operate. The year 2019 marked an exhilarating moment for us when the doors of the Park Avenue shop swung open. This establishment bestowed upon us a splendid chance to immerse ourselves in the heart of our community, especially during the splendid neighborhood event orchestrated by EMP. Ever since then this event has become a Halloween extravaganza, casting its spell and drawing in folks from every corner of the city for a delightful evening of trick-or-treating and festivities!”

Nicole Beauchamp, Advisor, Engel & Völkers New York City

Engage In A Local Charity or Fundraiser

Engaging in a local charity or fundraiser for Halloween is a heartwarming way to give back to the community, while adding a touch of altruism to your Halloween festivities. Consider partnering with a reputable charity, or organizing a fundraiser event that aligns with the spirit of the season.

Whether it’s collecting donations for a local food bank, hosting a charity costume contest, or organizing a spooky-themed charity run, your involvement not only enhances your company’s social responsibility, but also fosters a sense of togetherness within your community. By extending a helping hand during Halloween, you’ll showcase the caring and compassionate side of your shop, leaving a lasting positive impression on both clients and neighbors alike.

Last year, Engel & Völkers Westlake Village and Engel & Völkers Calabases hosted a “Pups and Pumpkins” event, where they partnered with their local animal rescue and dressed up the pups in adorable costumes. In addition, they incorporated lead generation tactics, such as a raffle for a basket of dog accessories. The event was a huge success that led to two deals and one adopted puppy.

Create a Halloween Haven in Your Office

One of the most exciting aspects of the Halloween season is the opportunity to amp up your seasonal decor and bring some festivity into your shop.

One of our favorites is to host a pumpkin carving contest among clients and staff and showcasing the results in window displays or on social media channels. This not only creates a welcoming atmosphere, but also sparks conversations and connections with potential clients who visit your office.

Additionally, you can showcase your “spookiest” listings in your store-front. Whether it be a gothic- style manor or a colonial-style estate with a rich history, creatively showcasing listings by aligning them with spooky season can help them gain more traction – especially on social media.

Trick-or-Treat Extravaganza

Embrace your inner child through the spirit of trick-or-treating in your neighborhood or business district. Set up a booth in front of your office and hand out treats to local children. This not only brings joy to children and families, but also shows your commitment to being an integral part of your community. Plus, it’s an excellent opportunity to engage with parents who might be considering a move, or new property investment.

No matter how you slice it, Halloween provides a unique opportunity for businesses to showcase their creativity, engage with their community, and strengthen their brand image. By incorporating these tips into your fall marketing strategy, you’ll not only stand out but also create lasting connections with potential clients and homeowners.

Happy House Haunting. 

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